AMA
Client.
Vale da Lama
Branding.
Food & Beverage.
A celebration of love for agriculture, natural ingredients, creative cooking and meaningful sharing.
An organic design approach.
The name “Ama” comes from the name of regenerative agriculture project, Casa Vale da Lama. An emotional attachament, with an easy pronunciation for every target. The line used in the word “ama” is inspired by the graphic universe of the Vale da Lama brand, which is characterized by multiple flowing lines. This visual language creates a sense of movement and organic connection, linking the lettering to the broader identity of the brand.
