Tivoli 4 Anos
Client.
Tivoli Hotel & Resorts
Branding.
Communication Strategy.
Content Creation.
Tourism & Hospitality.
4 years amplifying the Tivoli Hotels & Resorts experience, from its brand to its outlets.
“The collaboration with Born has been fundamental in consolidating and taking the Tivoli Hotels & Resorts brand further. Together, we have built an ecosystem of experiences and sub-brands that reinforce our position as an international benchmark for hospitality.”
Joana Jeunehomme, Brand and Marketing Director, Tivoli Hotels & Resorts Europe
Consolidating brand integrity across the portfolio.
Our first challenge was to create an identity for the 90th anniversary of Tivoli Hotels & Resorts. This project allowed us to immerse ourselves deeply in the brand and its history. In addition to the identity and exclusive activations for each hotel, we created a campaign film that explores the brand's concept of timeless hospitality.
In 2023, with the brand's expansion into new European destinations, we created a new film for international distribution. Filmed in six hotels in four countries, it positioned and unified the brand across all its territories.
Throughout the year, the key moments for this brand consolidation are the Easter and Christmas campaigns. For each occasion, we designed an overarching concept with variations for each hotel and resort, ensuring consistent communication that was adapted to each destination's offering.
1933 - Wine & Spirits Collection at Tivoli Avenida Liberdade
In 2025, Tivoli Avenida Liberdade joined forces with a national partner to open a wine store offering wine experiences. In a nod to Tivoli's heritage, which, like wine, gains value over time, we chose the name 1933, the year the hotel opened. This connection is reinforced by the signature Timeless Terroirs & Toasts and an identity that updates the Art Deco aesthetic.
Cervejaria Liberdade - an iconic outlet at the Tivoli Avenida Liberdade
In 2025, the Tivoli Avenida Liberdade renovated the space and concept of Cervejaria Liberdade - an unmissable spot in Lisbon to sample and savour the flavours of traditional Portuguese beer halls. To ensure a cohesive end result, the processes of creating the identity and redesigning the space were carried out simultaneously. The finishes thus inspired an identity with a sophisticated materiality that customers recognise in the logo and feel throughout the experience, from the menus to the uniforms.
Sky Bar - the rooftop bar brand
of Tivoli Hotels & Resorts
In 2023, we were challenged to create the identity for Sky Bar, the rooftop bars at Tivoli Carvoeiro, Tivoli Kopke and Tivoli Oriente. We drew inspiration from the sunset to create a modern and flexible identity that transforms throughout the day and adapts to both city hotels and resorts. In the tagline ‘Rise Above’, we combine the location with the elevated experience of mixology and food available.
Special days at Tivoli Hotels & Resorts
Throughout the year, we also created identities for temporary experiences and exclusive products such as the Boutique Café Glee Advent calendar, a ‘four-handed’ tasting experience at Tivoli Carvoeiro, and ‘Tibi’, a cocktail inspired by Beatriz Costa, the iconic actress who made Tivoli Avenida Liberdade her home for many years. With a focus on craftsmanship and the right materials, we transformed one-off products into memorable extensions of the hotel experience.
“Managing a brand with 90 years of history requires a delicate balance between respect for the past and a look to the future. Our role has been to ensure that, regardless of geography, time of year or offering, the essence of Tivoli Hotels & Resorts remains cohesive and unmistakable.”
Duarte Vilaça, CCO of Born.
