Sustentabilidade Sovena
Client.
Novena
Making an impact.
Corporate Communication and Reporting.
Verbal Identity.
Visual Identity.
Consumer Goods.
Highlighting Sovena's sustainability commitment during key communication points.
Sovena is a world leader in agri-food, specialising in producing, processing, and marketing vegetable and olive oils. Dedicated to ensuring sustainability throughout its value chain, Sovena communicates its ESG approach to its stakeholders at strategic times. In a partnership that has matured over time, our Brand Voice team has been developing Sovena's communication concepts for its Annual Sustainability Report and festive season messages.
2023.
In 2023, the Sovena group was expanding with new markets and companies. Faced with this change, it was necessary to reinforce the importance of the group's sustainability practices. With this in mind, we created the concept "Spreading Roots", which takes Sovena's essence further, naturally rooting it in each stakeholder, in each new market and in each new initiative. With this concept, we also highlight Sovena's growing positive impact on the planet and set the foundations of a new strategic cycle, ever-faithful to the brand's essence.
2022.
For the 2022 Sustainability Report, we started with the motto "Going further Together", merging it with the universes of Sovena and nature. The concept "Growing Closer" refers to the territory of agriculture while reinforcing the growing proximity between the group's stakeholders. It's a message that translates Sovena's continuous work in strengthening partnerships at all value chain stages.
2021
Inspired by the 150-year legacy of the entrepreneur Alfredo da Silva, who always sought to create good conditions for his workers, Sovena expanded and reinforced its sustainability commitment in 2021. Involving its teams and local communities, new ESG initiatives were implemented to support everyone's growth along the value chain. To materialise this renewed and transversal commitment, we created the concept "Committed for Good."
2020
The first Sustainability Report we developed for Sovena marks a moment of consolidation for the company's new brand and positioning. In this report, we aimed to illustrate how the new positioning "Feeding Futures" is reflected throughout the value chain, showcasing how the company positively impacts the daily lives of its consumers.
Sustainable seasons’ greetings.
In recent years, we have worked with Sovena to extend its sustainability commitment to the gifts it offers to stakeholders during the festive season. Through a comprehensive approach, we help choose an eco-friendly gift, such as an infinite notebook or a handmade olive oil soap, we create the concept and message, and we develop the packaging. The latter is made of recyclable paper and printed with only two colours for a reduced environmental impact.
