Pepsi: Sede
por mais música

Born Angola was chosen by the Castel Group to create Pepsi's new national campaign, which celebrates the international brand's connection to the world of music.

With famous musician Prodígio chosen as the brand's local ambassador, the creative concept celebrates the desire for more music and experiences among the younger generations. An idea that places the talented musician and the product as heroes, in action on stage at a gigantic Pepsi concert.

Prodígio has been one of the leading names in Angolan music. Influential among the younger generations, he reflects the ambition and creative energy of a generation that defines Pepsi's contemporary positioning in Angola.

This campaign continues the brand's investment in the Angolan market, which began in 2022 when Pepsi returned through a partnership with the Castel Group (responsible for the production and bottling of the Pepsi-Cola, 7Up and Mirinda brands).

Featured on billboards, in the press, on social media and online, this production was handled by the Imagens Angola studio.