La Réserve
Client.
Kronos Homes
Branding.
Verbal Identity.
Visual Identity.
Real Estate.
The most exclusive place in the heart of Belas Country Club.
Challenge.
Following the rebranding of Belas Clube de Campo in 2023 and the creation of the Native real estate brand, Kronos Homes presented us with a new challenge: to create the identity for a distinctive real estate product, this time on a central plot.
Reserved for those
who respect its nature.
Context.
Created by Born, the Native brand embodies the modernity of Belas Clube de Campo's (BCC) new real estate and leisure offering. But while most Native products are located in a new development area, this Kronos product occupies the last available plot in the central area of BCC. This circumstance, combined with the privileged views over the golf course and proximity to the development's services, required its own identity, not just an extension of Native.
Identity.
The name La Réserve stems from the exclusivity of the land itself, which was kept for years like a wine reserve, waiting for the right moment and the right people. It also affirms the prestige of a modern building with green areas reserved for residents. The description ‘Modern homes & heritage’ reinforces this association, highlighting the meeting between this place's heritage and the project's contemporary architecture and lifestyle.
By combining modernity with historical exclusivity, we have created a real estate product that does not compete with existing offerings, but rather assumes its own status in the heart of Belas Clube de Campo.
The last plot in the
heart of Belas Clube de Campo.
