Go Natural
Client.
Starfoods
Creating new products & services.
Branding.
Brand Strategy & Positioning.
Communication Strategy.
Food & Beverage.
Retail.
The brand that revolutionised national food courts.
Seven years later, Go Natural decided to innovate again, making an investment in a repositioning that recognised the fact that Healthy is now taken for granted, creating a need to find new areas of differentiation.
Research identified new ways in which the Portuguese relate to food, and the strategy and inspiration transported the brand into the territory of ‘Food Cultures’, highlighting the influences that coexist in Go Natural's cuisine.
