Bellissimo

Bellissimo

Client.
Delta
Refreshing brands and businesses. Branding. Packaging. Visual Identity. Food & Beverage. Retail.

The taste of change in the true Italian spirit.

Twenty years after the launch of Bellissimo, Delta challenged us to rebrand and reinforce the brand's premium positioning, giving it a more modern feel, moving from the classic image to a more contemporary style.
Bellissimo
Bellissimo
Bellissimo
Bellissimo
In this rebranding process, we created a new identity and a new visual universe with geometric and minimalist shapes, the new signature - ‘Il gusto della bellezza’ - which conveys a promise as chic and timeless as the Italian spirit itself, the new packaging line - with different packs for each blend (Primo, Espresso, D'oro and Decafé) -, and new Bellissimo point-of-sale materials.
Bellissimo
Bellissimo
Bellissimo
Bellissimo
Bellissimo
Bellissimo
Bellissimo
Bellissimo
Bellissimo
Bellissimo