Solférias: rebranding of the favourite Portuguese tour operator
Work.
Solférias: rebranding of the favourite Portuguese tour operator
Work.
Solférias, the Portugal's favourite tour operator, challenged us to embark on a journey towards its repositioning.
From the new slogan “We give you the world” to defining new values for the company culture, we developed a strategic alignment and communication strategy that helps clarify Solférias’ promise — we give you the world to make every trip the trip of a lifetime.
