‘ ‘Do you have FOMO?’ Born has created a new campaign for Salutem.‘

Do you have FOMO?
Born created Salutem's (Sovena Group) first multimedia campaign in a moment of brand repositioning.

With the ‘healthy’ segment gaining increasingly more relevance in the food market, Salutem is committed to establishing itself as the right choice for all generations who want to transform their diet without compromising on quality and flavour. 

Inspired by the expression ‘Fear of missing out’, the campaign is based on the insight that ‘those who try it, like it’. We put the proof at the centre of the conversation, with a simple, unexpected and humorous invitation that leaves no one out.

Featured on billboards and radio, the campaign was produced by Guel and el-Hey.