Branding Jeta - Invetsing in Africa's future.
Empowering Africa’s future.
Mitrelli challenged us to create the visual identity for its new African holding company, which brings together and amplifies the businesses the group already develops across the continent.
This is how JETA was born — a brand built on the experience and energy of its team, with its eyes set on the future. With a mission to lead development in Africa in the areas of healthcare, technological innovation, and fintech, JETA positions itself as a transformative brand. A platform designed to attract investment, expand operations, and open up new opportunities for the continent’s future.
This new identity represents the strategic evolution of the three companies previously linked to Mitrelli — Aliva (formerly Luanda Medical Center), New Cognito, and Yapama Saúde.
