Born creates new campaign Africell ‘Kings and Queens of Conversation’
Work.
08 May 2025
Born creates new campaign Africell ‘Kings and Queens of Conversation’
Work.
2025-05-08 00:00:00
In the Angolan telecoms market, voice packages are in great demand among consumers. However, some operators restrict use to their own network, charging higher amounts for conversations and sms's outside the network.
We were challenged to create a promotional campaign for Africell's ‘Talk to Everyone’ plans. Accessible plans, without barriers, with equal prices for all networks. From the insight that this offer is for those who want to ‘reign over conversations’, we came up with the concept ‘You'll be the King/Queen of Conversations’.
We placed consumers on thrones made of everyday objects from the Angolan streets, in poses of true royalty. We thus transformed the power to talk to all the networks into a real ‘throne’ of freedom. Present on billboards, digital, radio and social media, this campaign was entirely produced using Artificial Intelligence.
