Behind the scenes of the ‘The Invisibles’ campaign with Superbrands Angola

We were challenged by Superbrands Angola to tell the story behind the latest campaign for Fidelidade Angola: ‘Os Invisíeveis’. This is the first campaign launched by an Angolan insurance company to recognise the efforts of these ‘invisible workers’.

In Angola, 20% of workers are invisible to everyone — informal workers who contribute to the country's progress and development. Fidelidade Angola challenged us to pay tribute to them by promoting a product designed to protect them.

We shared the real testimonies of domestic workers, security guards, drivers, nannies and bricklayers in a project recorded in Luanda with Geração 80.

Translated with DeepL.com (free version)