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Worten Goodis - Own Brand - Retail

Born was invited to develop a new brand of accessories and peripherals in the technology market (Hifi, Telecommunications and IT) within the WORTEN Universe. As a response to the challenge, Born created the GOODIS brand. This new brand is positioned as an uncomplicated, easy, relaxed brand with an excellent quality / price ratio. The segmentation of the offer brought an approach completely adapted to the new consumer habits through an accessible language and a relaxed positioning and attitude: to connect & enjoy / to watch & listen / to move & care. Born was also responsible for the brand's communication and packaging.

And so a new brand dedicated to technology was born.


#naming #branding #packaging #low-cost #acessories #worten

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