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Wook - Branding of the Biggest Portuguese Online Retailer

Books are often the basis for the development of Content subsequently absorbed by the Entertainment Industry, spectacularized through increasingly developed means of production. Webboom's re-branding project aimed to provide the online bookstore with an innovative language, definitively framing books and their contents in the imaginary and visual references of new generations of readers.

Thus was born the Wook, a surprising brand, in permanent evolution, capable of adapting to the Contents and the Publics of today. A Brand that transported the books to a universe of contents, telling its own story. Besides being one of the main Portuguese online transactional platforms, Wook later extended its distribution to physical stores, located in some of the main national shopping malls. This project was awarded Gold by the Clube de Criativos in 2009, in the Brand category.

#naming #branding #web design #advertising

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