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Unitel Net Shows - Activation - Telecoms Africa

Aiming for the goal to increase content and mobile data consumption, BØRN has created and implemented an innovated concept of exclusive online concerts with the biggest stars in Angola. 

A series of several concerts in which every artist performed in a different set, from the Angola Bay to suspended platforms and even in the middle of the river, in front of the Kalalunda Waterfalls! 

On each concert, Unitel clients had the chance to sent text messages to the artists, which would be answered directly by the artist in real time. The users could also choose the songs alignment. For this, we've developed an online platform from scratch. 

As a result, some of the concerts had more than 30.000 users watching at the same time and tens of thousands of text messages sent during each performance. 

#brandstrategy #design #brandactivation

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