Unitel Music Festival - Activation - Telecoms Africa
Angola is a country passionate about music and dance. Unitel, one of the largest telecommunications operators on the African continent, challenged Born to support the Brand in developing its presence and association with the Angolan Music market. One of the highlights of the Brand's association with music was the creation of the Festival of Music.
This festival, which is currently the largest in Angola, brought to the country the experience of the best festivals in the world. From the installation of giant stages in video mapping, to the creation of restoration areas and activities for children, to the facilitation of free urban transport for all spectators.
Born was the company responsible for defining the festival concept, having developed all the branding and communication of the festival.
In parallel, our activation department also carried out several works such as the programming of the festival activities and spaces or the design of the stage experience.
To carry out this work more than 40 employees from our offices in Portugal and Angola were involved working together for 6 months.
#branding #advertising #concept #stage-design