Heroes in Blue - Standard Bank - Corporate Social Responsability
Born was the agency chosen for the development of the “Heróis de Azul” campaign of Standard Bank de Angola, a project that pays homage to the work of Angolan volunteers, supported by the banking institution within the scope of its Social Responsibility policy. It is an idea of the agency Born with production of Generation 80 and graphic production of Pict Estúdio. The campaign is based on a documentary with about six minutes and TV spots that work as trailers for this content. Over 4 days of filming, Born and Angolan producer Geração 80 followed the work of volunteers in the province of Luanda, between Bengo, Muxima and Barra do Kuanza. In addition, it will be launched on radio, press, billboard and POS. In the outdoors and print aspect, there is the peculiarity of having been developed from scratch, after 2 months, a note dedicated to the project that was handed over to the “Heroes of Blue”. “After the project“ The Voice of Experience ”, dedicated to Sobas de Angola, we had the privilege of traveling with Standard Bank again and embodying the Bank's commitment to Angola, with its traditions and communities. We identify with this way of being and the result is another production that combines the realistic and documentary aspect with the advertising and communication language, which we hope can again have a great impact in the country and throughout the world ”, says Duarte Vilaça, partner of Born. The "Heroes of Blue" is a social responsibility project that covers areas as diverse as health and education that aims to help the most deprived communities. It counts on the collaboration of volunteers, from doctors, nurses, Bank employees, companies in the health area with medication support, involving around 115 volunteers and 22 thousand hours of activity in more than 20 locations.
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