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Martim Moniz Residences - Branding - Real Estate

Born ensured the development of the creativity of the EPUL Campaign for its new venture at Martim Moniz, which communicated to 3 different audiences: Young people up to 39 years old (with the EPUL Young apartments), the general public (with the free-market apartments), merchants (with the shops and workshops). The concept is based on a symbolism linked to Fado, given the location of the development, with a signature campaign 'Have a house with a view to Fado'. Fado singer Carminho was chosen as the endorser of the promotional campaign, symbolizing the rebirth of Fado and also this area of the city.

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