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Intelligence For the Future - Business Intel for Sonae MC

Sonae MC, as a leading national company, seeks to be always up to date with the major trends in international marketing. From this need arose the will to create an internal work tool that informs the team of the great ideas and practices from around the world.

From this challenge came the opportunity to unite the entire Sonae marketing team, as an opportunity to create a universe of information. And so was born the IFF - Intelligence for the future.

The project included the creation of the brand, communication supports for the launch, a widget for the computers of each one with brand animation and, every month, the development of the newsletter contents.

#branding #editorial #trends #innovation

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