Go Natural - Rebranding - Food Retail
The emergence of Go Natural restaurants in 2004 marked a revolution in national food-courts. The concepts of Taste and Healthy lived for the first time in a massive way, a fact that influenced the whole category. Seven years later, Go Natural decided to innovate again, betting on a repositioning that would respond to the fact that the Healthy is a given today, with the need to find new territories of differentiation.
The research identified new forms of relationship between the Portuguese and food, the strategy and inspiration transported the brand to the territory "Food Cultures", highlighting the influences that coexist in the cuisine of Go Natural. This re-aventurization had expression in terms of identity, store, packaging and communication, and aims to reposition Go Natural as a reference food-court in terms of innovation.
#rebranding #store visuals #communication