Challenge.
GenerationS was the concept we created for the 10th Sotheby's convention in Portugal. With the motto ‘What can I do to create value?’ we invited such a diverse team, with so many age groups, to share what is unique about each one to enrich the whole. From analogue to digital, from door-to-door visits to artificial intelligence, the dichotomy is present in the verbal and visual language, reinforcing the importance of creating added value made up of legacy and future in equal parts.
