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EDP Cooljazz - Rebranding - Utilities

The iconic EDP festival, in its 10 years, counted on Born to develop its new identity. The work done by the branding agency led its design team to redesign the festival's brand and identity. This identity work was extended to the most diverse media: from the decoration of the space, to the website, to the advertising that every year the Festival does to promote its poster.

EDPCOOLJAZZ is a reference musical event that brings together music, nature and heritage. The first edition took place in 2004 with the offer of a cultural and tourist event that would make a difference. The consistency of eclectic taste together with the "cool" side provided by the golden age of the event are trademarks that Live Experiences has placed since the first year of the festival. Marechal Carmona Park and Manuel Possolo Hippodrome will once again be the stages of this edition.

The Hippodrome, located in Marechal Carmona Park and next to the Cascais Museum District (Paula Rego Museum, Cascais Cultural Centre), thus becomes an idyllic space, with a strong connection to culture, nature and historical heritage - a setting that plays perfectly with the festival's DNA.

#rebranding #communication #advertising

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