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Cin Remake - Brand Activation - Painting

As the leading brand of Iberian paints, Cin sought to strengthen its reputation in the B2C segment. To do so, it needed to create a differentiating content that would involve consumers with the brand and its power to transform spaces through color.

Born developed 5 editions of Cin Re-Make, transforming in Lisbon and Porto public transportation and murals, involving colleges, national artists such as José Luís Peixoto, Tiago Bettencourt, José Fidalgo, Storytailors, Dino Alves or Sofia Areal, street artists, clients of the brand and media partners whose interaction generated music, texts, installations and a cost dedicated to the experience of cities.

#concept #event contents # media contents # implementing #urban-art

Enquanto marca líder de tintas ibéricas, a Cin procurava reforçar a sua notoriedade junto do segmento B2C. Para isso precisava de criar um conteúdo diferenciador, que envolvesse os consumidores com a marca e com o seu poder de transformação dos espaços através da cor.

A Born desenvolveu 5 edições do Cin Re-Make, transformando em Lisboa e no Porto transportes públicos e murais, envolvento faculdades, artistas nacionais como José Luís Peixoto, Tiago Bettencourt, José Fidalgo, Storytailors, Dino Alves ou Sofia Areal, street artists, os clientes da Marca e media partners cuja interacção gerou músicas, textos, instalações e uma custa metragem dedicados à vivência das cidades.

#concept #event contents # media contents # implementing #urban-art

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