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Candando - Branding - Retail Africa

Due to its vast experience in working with leading food distribution and retail brands in the Portuguese and Angolan markets, the Born agency was invited to develop the Branding project for the Candando brand, a hypermarket with the ambition of creating new standards for the market.

With the name "Candando", which means embrace, Born created its identity: strong and engaging, like the embrace that the brand gives to its customers, partners and producers.

The signature "It's all better" translates the brand's mission to amplify the daily life of Angolan families (through access to new experiences, services and products), transmits optimism and performance as it marks a moment of change in the panorama of the distribution market in Angola and in the life of each one. One year later the brand is already a reference in the market and is preparing to open its second store.

Born is responsible for the development of all the visual and verbal identity work of the Candando brand, having unfolded the work for all the touch points of the brand, from the decoration in store, to price tags to the website.

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