Zap Cinemas Drive In launch campaign
ZAP started its activity in the Angolan market in April 2010 and is currently the largest operator of Satellite TV in Angola. The company also operates a cinema chain, which includes the best cinemas in the country. Innovation is part of the company's DNA, so Zap Cinemas bet in 2020 on the launch of the Drive-In experience in Luanda, having invited Born to develop it of the advertising campaign regarding the launch of the new service. In addition to the experience itself, Drive In becomes even more relevant for Angolan consumers in the context of the global spread of the pandemic COVID-19, so Born bet on the concept “Go out to the cinema, without leaving the car”. The multi-media campaign featured a teaser phase on social networks and a point of sale. At the media level, the revelation campaign was present on TV, radio, the press, outdoor, digital, social networks and point of sale, gathering iconic images of some of the most projected films in cinema in recent years. Born was also responsible for the design of the entire identity and signage of the project, in the parking lot of Shopping Avennida Morro Bento park.
#branding #brandstrategy #advertising #zapcinemas #angola #africa