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Banco Yetu - "The Bank that opens doors" - Institutional Campaign

With extensive experience in the Banking sector in Angola, Born was the agency chosen by Banco Yetu to create its new institutional campaign. Based on the concept “The bank that opens doors for me”. A work that will be present in television, radio, press, outdoor, digital, social networks and in YETU agencies. The film portrays the life of an Angolan entrepreneur, Yetu's client, and the partnership signed with the Bank, which allows him to invest and grow as an entrepreneur. Its production was in charge of Muxima Filmes and had the photographic production of Francisco Prata. Yetu is an Angolan financial institution, with private capital, established in June 2014, which started its activity in September 2015, positioning itself as a commercial bank that intends to operate mainly in the corporate and private banking segments, without neglecting the chance of developing some retail banking. #advertising #brandstrategy #africa #angola #banking


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