Graduated in Social and Cultural Communication from Universidade Católica Portuguesa (1999) and post-graduate in Business Communication at Instituto Superior de Comunicação Empresarial (ISCEM), achieving also a post-graduate degree in Marketing from Universidade Católica Portuguesa.
Duarte Vilaça began his professional activity as a journalist at Agência Lusa and Público, joining Imago - Imagem e Comunicação in 1997 where Duarte Vilaça remained until 2000.
Duarte Vilaça joined Brandia as a Strategic Planner and remained until 2005, taking over the Brandis for Sports cluster in 2004.
In 2005, Duarte Vilaça was invited to Starzone as Content Director, working projects of clients such as Luís Figo, Ronaldo, Daniela Cicarelli, Fundação Luís Figo and A1 Grand Prix.
In September 2005, Duarte Vilaça founded Brandfiction (now Born), and is now responsible for Strategy and Activation.
Attending the Management courses of Nova School of Business and Economics and Instituto Superior de Economia e Gestão, João Félix da Costa began his professional career in 2002 at Brandia Novosdesign in the research department.
In 2003, João Félix da Costa assumed the position of project manager at Brandia for Sports and was responsible for the implementation of projects in the area of large-scale consumer products, coordinating design and logistics teams.
In 2005, João Félix da Costa was invited to integrate Starzone as Client Manager.
In September 2005, João Félix da Costa founded Brandfiction (now Born), and is now responsible for the Department of Client and Project Management as well as the Financial Department.